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Program Description

The evolving role of technical sales professionals demands new tools and skills. This course combines lectures, group exercises, and Q&A to teach strategies for attracting buyers, articulating value, and closing complex sales to grow revenue.

Who Should Attend

  • Sales engineers and technical sales professionals
  • Individuals with technical background and relevant work experience in sales
  • Individuals who desire to get better at selling their ideas and influencing others

Learning Objectives

By completing this program, participants will learn to:

  • Building networking & prospecting confidence to help build your influence and reach
  • Discovering and using new tools to identify customer needs  
  • Learning how to navigate complex accounts, handle objections, an gain approvals to close sales more quickly
  • Developing value propositions that stand above your competitors to win business in a crowded market
  • Adapting your presentation to the appropriate stage of the sales cycle and specific audience
  • Leveraging your customer base to expand shares of wallet with existing customers and grow your customer list   
  • Access to personalized feedback, MSOE best practice sales toolbox and proven techniques
  • Reduced selling cycles, expanded relationships and closing more business
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Thank you for your interest in this program! The program you have selected is currently not open for enrollment but will be offered in a future term. Please complete a Program Inquiry so that we may promptly notify you when enrollment opens.
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