AIML23 - A.I.-Powered Innovation Lab
Program Description
Move beyond basic A.I. tools and learn to use A.I. as a thought partner for accelerating innovation and solving real business challenges. This program begins with a hands-on, in-person lab session, where you’ll explore how A.I. can be used to identify business opportunities, generate ideas, conduct market research and risk analysis, and strengthen innovation concepts. You will leave with the tools to apply proven frameworks to a real business challenge of your choosing, which you will work on as a self-paced project. The program concludes with an interactive online live showcase session in which you will present your project and results to your instructor and the group, receive valuable peer feedback, and learn/get inspired by ideas from other workshop participants.
Format & Schedule
- Session 1 (Wednesday, March 3, 8:00 a.m.-12:00 p.m.): In-person workshop (4 hours)
- Session 2: Online, self-paced application project (2 hours)
- Session 3 (Wednesday, April 7, 11:00 a.m.-1:00 p.m.): Virtual Innovation Showcase (2 hours)
Topics
- AI as a thought partner and co-innovator
- Opportunity discovery
- AI-assisted ideation
- Research and analysis
- Concept development and evaluation
- Strategic decision making and implementation
Learning Objectives
At the conclusion of this program, you will be able to:
- Identify and evaluate ways to use A.I. as a thought partner to accelerate innovation, problem-solving, and strategic decision making.
- Apply the tools, frameworks, and techniques learned in the program to a real-world project, problem, or opportunity.
- Utilize A.I. in market, customer, competitive, and risk analysis to gather insights, assess feasibility, and strengthen innovation concepts.
- Use A.I. tools to discover opportunities, generate ideas, and develop innovative solutions to real business challenges.
Who Should Attend
Any professionals involved in innovation, product development, business growth, process improvement, strategy, entrepreneurship, and organizational transformation.

Gene Wright is an Assistant Professor at the Rader School of Business and the Pieper Family Foundation Endowed Chair for Servant-Leadership at the Milwaukee School of Engineering (MSOE). Prior to joining MSOE full-time, he taught graduate and undergraduate courses as an adjunct professor for over 25 years, including appointments at the University of Wisconsin-Milwaukee's Lubar School of Business. His teaching expertise spans New Product Development Management, Innovation Management, Business Strategy, Entrepreneurship, and Strategic Marketing. At UWM, Wright also served as the Lubar Executive MBA Program Director and conducted executive education workshops for corporate clients.