BOE-LERN104 - Entrepreneurial Marketing
Program Description
To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step-by-step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.
Upon successful completion of this course, you will:
- Possess an understanding of your customers to support your marketing efforts.
- Know the steps to build a strong brand.
- Have a marketing calendar and budget.
- Know which marketing tools will be most effective for your business.
- Have key selling messages for your business.
Learning Objectives:
- Increase your understanding of your customers and the best ways to reach them and keep them.
- Develop a flexible framework to evaluate marketing decisions to successfully grow your business.
- Identify effective selling messages.
- Learn how to build your brand on a limited budget.
- Gain practical skills and tips to help you start marketing your business today.
Course Outline
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Unit 1: The Customer as the Driver |
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Unit 2: Communicating Value to Customers |
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Unit 3: Creating a Strong Brand |
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Unit 4: Building Customer Relationships |
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