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Program Description

Whether starting a business or growing the one you have, a business plan serves as a roadmap and can help secure needed funding.  In this course, you evaluate the many aspects and potential hurdles of the business and build the Business Plan, one step at a time. This practical, hands-on approach encourages you to immerse yourself in the vision and planning aspects of your business.  Focusing on the most critical components of the Business Plan enables you to uncover hidden risks and assess the business from a marketing, management, and financial vantage point.  

Upon successful completion of the course, you will:

  • Possess a clear description of your proposed business.
  • Have the basic components of a business plan.
  • Possess a detailed checklist for next steps to research and launch your business. 
  • Analyze the feasibility of your business.

Learning Objectives:

  • Write a clear, succinct business concept statement.
  • Conduct research on your business and its relation to the industry, competition, and marketplace.
  • Project funding requirements, sales, and expenses for your business.
  • Research, develop, and write core elements of a business plan, which you can continue to expand and research after the conclusion of the course.
  • Evaluate your business for feasibility. 

Course Outline

Unit 1: Getting Started - Refine your concept and begin your plan
  • Prepare your concept statement -What, Who, Why, When, and How.
  • Identify product/service features and benefits.
  • Identify limitation, liabilities, and regulations.  
  • Write your Business Description and evaluate it against a Business Description checklist. 

Unit 2: Prepare the Marketing Plan
  • Conduct an industry and competitive analysis.
  • Perform a market analysis and identify target markets and a market penetration strategy.
  • Identify your pricing strategy.
  • Write your Marketing Plan and evaluate it against a Marketing Plan checklist.

Unit 3: Prepare the Management and Financial Plans
  • Identify key people and positions, duties and responsibilities.
  • Determine funding needs and sources. 
  • Create sales and expense estimates.
  • Write your Management and Financial Plans and evaluate them against checklists.

Unit 4: Complete the Business Plan and Assess Business Feasibility
  • Polish the plan and add final elements: Cover Page, Executive Summary, Table of Contents.
  • Evaluate business plan against checklist and identify items in need of additional work.
  • Assess business against feasibility checklist.
  • Identify next steps.

 

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Program Title
The Business Plan
Type
Workshop
Dates
Jul 06, 2026 to Jul 31, 2026
Delivery Methods
Online (Self-Paced)  
Program Fee(s)
Program Fee non-credit $195.00
CEUs
1.6 CEUs

Section Notes

Instructor: Conrad Brian Law, COI is an award-winning speaker, author, motivational coach and entrepreneur.  He is the CEO of Knowledge Learning Solutions LLC, a management consulting firm. He has presented nationally on such topics as entrepreneurship, technology, career advancement, diversity and finances. His Entrepreneur Boot Camp is an expansion of his successful face-to-face class. Conrad is MOODLE Teacher Certified (MTC), A+ certified, and a Certified Online Instructor (COI).  He is also an MBA candidate at the University of Maryland, University College.
Program Title
The Business Plan
Type
Workshop
Dates
Oct 05, 2026 to Oct 30, 2026
Delivery Methods
Online (Self-Paced)  
Program Fee(s)
Program Fee non-credit $195.00
CEUs
1.6 CEUs

Section Notes

Instructor: Conrad Brian Law, COI is an award-winning speaker, author, motivational coach and entrepreneur.  He is the CEO of Knowledge Learning Solutions LLC, a management consulting firm. He has presented nationally on such topics as entrepreneurship, technology, career advancement, diversity and finances. His Entrepreneur Boot Camp is an expansion of his successful face-to-face class. Conrad is MOODLE Teacher Certified (MTC), A+ certified, and a Certified Online Instructor (COI).  He is also an MBA candidate at the University of Maryland, University College.
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