AIML11 - A.I. Applications for Sales and Marketing
Program Description
Apply artificial intelligence to your sales and marketing strategy. This workshop covers how A.I. can predict consumer behavior, personalize campaigns, optimize pricing, identify high-potential leads, and improve deal conversion to enhance your marketing operation. Gain a professional edge with this expert-led, self-paced online workshop and earn a micro-credential that showcases your skills and sets you apart in today’s A.I.-driven workplace.
This workshop is part of the A.I. Professional Learning Series.
Workshop Details
This online, self-paced workshop is delivered through Canvas and may be completed at any time. Plan to spend approximately 4 hours completing the workshop.
What You’ll Learn
- Predictive analytics for consumer behavior
- Personalization in marketing campaigns
- A.I.-driven pricing strategies
- Lead generation and qualification tools
- A.I.-powered insights to boost deal conversion
Who Should Attend
- Sales and marketing professionals aiming to integrate A.I. into their workflows.
- Job seekers and career changers pursuing roles in digital marketing, sales strategy, or customer analytics.
Earn a Digital Badge
At the end of this workshop, you are eligible to earn a digital badge, which you can then display on your LinkedIn profile, by completing and passing an assessment.
Colin Guest is the Head of Growth and CTO @ DistrictIQ, a software startup giving K-12 vendors early procurement signals for school districts across the country. Previously, Colin was the CEO at Syrenn, a sales training software startup as well as a software consultant for a global B2B SaaS firm. He holds his Master's in BME from UW-Madison. He loves learning and loves to help businesses increase sales!