BOE05 - Technical Sales for Professionals

Program Description

The evolving role of technical sales professionals demands new tools and skills. This course combines lectures, group exercises, and Q&A to teach strategies for attracting buyers, articulating value, and closing complex sales to grow revenue.

Who Should Attend

• Sales engineers and technical sales professionals
• Individuals with technical background and relevant work experience in sales
• Individuals who desire to get better at selling their ideas and influencing others

Learning Objectives

By completing this program, participants will learn to:

• Build networking & prospect confidence to help build your influence and reach
• Discover and use new tools to identify customer needs  
• Learn how to navigate complex accounts, handle objections, and gain approvals to close sales more quickly
• Develop value propositions that stand above your competitors to win business in a crowded market
• Adapt your presentation to the appropriate stage of the sales cycle and specific audience
• Leverage your customer base to expand shares of wallet with existing customers and grow your customer list   
• Access to personalized feedback, MSOE best practice sales toolbox and proven techniques
• Reduce selling cycles, expand relationships and close more business