AIML03 - A.I. and Business Strategy: Developing Your Competitive Advantage
Program Description
This professional certificate program provides a high-level business overview of A.I. technologies. Expert instructors will explain applications for A.I. across industries, such as change management, business strategy development, and problem solving. Using strategic frameworks and practical use cases, learn how to embed AI into your organization to develop your competitive advantage.
Who Should Attend
- Business owners, leaders, senior executives, department managers and department directors looking to create a competitive advantage by embedding artificial intelligence tools into their business strategy, including, but not limited to those in the technical and manufacturing fields.
- Those with strategic decision-making responsibilities looking to understand how to enhance specific strategic and operational approaches with appropriate A.I. tools.
Learning Objectives
- Understand foundational concepts of artificial intelligence and their business application.
- Identify a firm’s operational model(s) for value creation based on process integration and standardization.
- Identify process and business data for use in business analysis.
- Weigh alternative use cases to fit with operational models.
- Compare A.I. tool sets through example applications.
- Create a set of prioritized A.I. tools to apply and embed into business strategy to develop competitive advantage.
Earn a Badge
At the end of this certificate, you are eligible to earn a badge by completing and passing an assessment.


Dr. Scott Hrdlicka is an Adjunct Assistant Professor in MSOE's Rader School of Business. He is a dynamic thought leader and leverages expertise in marketing, digital strategy, digital transformation, omnichannel, business development, brand development, brand strategy, major relationship cultivation, team leadership, needs assessment, training/presentation, solution implementation, strategic reporting, and communications to support key initiatives and profitability.
Gene Wright is an Assistant Professor at the Rader School of Business and the Pieper Family Foundation Endowed Chair for Servant-Leadership at the Milwaukee School of Engineering (MSOE). Prior to joining MSOE full-time, he taught graduate and undergraduate courses as an adjunct professor for over 25 years, including appointments at the University of Wisconsin-Milwaukee's Lubar School of Business. His teaching expertise spans New Product Development Management, Innovation Management, Business Strategy, Entrepreneurship, and Strategic Marketing. At UWM, Wright also served as the Lubar Executive MBA Program Director and conducted executive education workshops for corporate clients.