AIML03 - A.I. and Business Strategy
Program Description
Organizations and leaders who know how to use A.I. strategically are pulling ahead of those who don’t. This online professional certificate program provides a high-level business overview of A.I. technologies: our expert instructors will explain how A.I. can be applied to change management, business strategy development, and problem-solving. This program intentionally includes time for participants to explore use-cases for their specific organization, challenges, and opportunities. With tested strategic frameworks and real-world use cases, you’ll learn how to embed A.I. into your organization and hone your competitive advantage.
Participants who successfully complete this program will earn a certificate and a skill-specific digital badge recognizing their achievement and expertise that they can add to their LinkedIn profiles.
Learning Objectives:
After completing the program, you will be able to:
- Understand foundational concepts of artificial intelligence and their business application
- Identify a firm’s operational model(s) for value creation based on process integration and standardization
- Identify process and business data for use in business analysis Weigh alternative use cases to fit with operational models
- Compare A.I. tool sets through example applications
- Create a set of prioritized A.I. tools to apply and embed into business strategy to develop competitive advantage
Who Should Attend:
- Business owners, managers, leaders, and senior executives looking to create a competitive advantage by embedding artificial intelligence tools into their business strategy
- Those with strategic decision-making responsibilities looking to understand how to enhance specific strategic and operational approaches with appropriate A.I. tools
Dr. Scott Hrdlicka is an Adjunct Assistant Professor in MSOE's Rader School of Business. He is a dynamic thought leader and leverages expertise in marketing, digital strategy, digital transformation, omnichannel, business development, brand development, brand strategy, major relationship cultivation, team leadership, needs assessment, training/presentation, solution implementation, strategic reporting, and communications to support key initiatives and profitability.
Gene Wright is an Assistant Professor at the Rader School of Business and the Pieper Family Foundation Endowed Chair for Servant-Leadership at the Milwaukee School of Engineering (MSOE). Prior to joining MSOE full-time, he taught graduate and undergraduate courses as an adjunct professor for over 25 years, including appointments at the University of Wisconsin-Milwaukee's Lubar School of Business. His teaching expertise spans New Product Development Management, Innovation Management, Business Strategy, Entrepreneurship, and Strategic Marketing. At UWM, Wright also served as the Lubar Executive MBA Program Director and conducted executive education workshops for corporate clients.