BOE12 - The Corporate Innovator: Driving Organic Growth from Within
1119913
Delivery Methods
In-Person
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Program Description
This engaging workshop will prepare corporate leaders to integrate the concepts of curiosity cultivation, teamwork, lean business model development, and agile development into an intrapreneurial organic growth engine.
Learning Objectives:
- Analyze the current state of innovation within your organization to identify opportunities for organic growth using intrapreneurial thinking and actions
- Formulate a compelling problem statement and testable hypothesis for a potential intrapreneurial project
- Evaluate a potential business idea using the Lean Canvas Framework, discerning its key assumptions and potential risks
- Design a minimum viable product (MVP) and a rapid experiment to validate a core business hypothesis
- Apply agile principles to manage the iterative development and strategic scaling of a new product or service within a corporate environment.
Who Should Attend:
- Middle managers engaged in product, service, or process development
- Engineers seeking to apply innovative approaches
- Technical professionals contributing to the innovation process
Instructors
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Gene Wright is an Assistant Professor at the Rader School of Business and the Pieper Family Foundation Endowed Chair for Servant-Leadership at the Milwaukee School of Engineering (MSOE). Prior to joining MSOE full-time, he taught graduate and undergraduate courses as an adjunct professor for over 25 years, including appointments at the University of Wisconsin-Milwaukee's Lubar School of Business. His teaching expertise spans New Product Development Management, Innovation Management, Business Strategy, Entrepreneurship, and Strategic Marketing. At UWM, Wright also served as the Lubar Executive MBA Program Director and conducted executive education workshops for corporate clients.